17 of us indie authors banded together over the weekend to put on a promo called Save a Tree, Read an Ebook for Earth Day where we share 18 of our FREE reads with readers. We posted them on my blog along with an image. You can check it out here (AND download your FREE ebooks--woot!): www.jeanoram.com/save-a-tree
Now the incredible thing about this promo was where the clicks came from. I checked the stats on my blog post and checked it again. And then again. Despite the bunch of us tweeting out delectable things and using all sorts of fabulous hashtags only 13 of the hits over 24 hours came from Twitter. 13.
You might be thinking that is cool.
But wait. During that same time period 608 clicks to that post came from Facebook. Six hundred and eight.
Blow. Me. Away.
And the image I had on my Facebook page somehow managed to get over 4000 views. That is not a typo--I'm still not exactly sure how that even happened or if it is some kind of FB glitch. But when you think about it, there were a bunch of us sharing this image, gaining more and more views. So it could be true.
I'm no Facebook expert. Hell, before the weekend I only had 48 likes on my page. (I now have 100. That was a cool side effect I was certainly not anticipating.) But some of the ladies I banded with obviously are Facebook efficiandos.
I used to say Twitter was for networking and connecting and not selling and then I started trying to sell there thinking those retweets I was getting on my 'sells' were actually leading up to something (and maybe they are in terms of brand and title awareness) but they aren't actually leading people back to my blog so people can download free books. Facebook is.
So... I suppose what I am saying here is think about Facebook in your promo plans. Read their rules (they can lock down your account if you aren't careful) and connect with people on Facebook. Make it part of your promo plan.
And, if you know a lot about Facebook and how to use it smartly, then definitely share your thoughts here in this mini think tank. I'd love to see everyone do well!