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Indie Bookstores and EBooks


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#1 Rick Spilman

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Posted 08 June 2013 - 08:06 AM

Since the arrival of the Kindle, which finally opened the long promised era of the ebook, indie books sellers have generally looked upon ebooks as the enemy.  That enemy however has been growing rapidly and a recent report by PricewaterhouseCoopers predicts that the U.S. consumer ebook market will be bigger than the print book market by 2017.
 
But what if indie bookstores could profitably sell both ebooks and print books side by side?  I recently learned about a retail ebook program by Enthrill which is designed to sell ebook gift cards alongside print books.  Whether it catches on remains to be seen, but it is intriguing idea. 

Merchandise ebooks where book lovers are, in major retail chains and book stores.
 

Ebook Gift Cards

EnthrillBooks specially designed ebook cards are a printed physical representation of a specific ebook title. The front of the card utilizes existing jacket art while the back has a description, author and publisher information, and download instructions for the consumer. Enthrill ebook cards are easy to use and work just like a gift card. Each card has a unique redemption code the reader enters online to download the ebook.

Display and Merchandising

Ebook cards are merchandised on beautiful displays specially designed to promote sales and discovery. Carefully crafted messaging draws the consumer's attention while providing clear instructions on the concept, device compatibility, and other program details.

Ebook cards also enable authors and publishers a unique way to bundle content. Create special offers by bundling by genre, author or series. Whether you are a publisher or retailer, Enthrill can work closely with you to create in-store solutions to suit your retail strategy.



#2 Michelle4Laughs

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Posted 08 June 2013 - 09:40 AM

Interesting idea. I wonder how it will expand and evolve.


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#3 Leigh Teale

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Posted 08 June 2013 - 11:48 AM

I have to say, it's been a while since I've loved an idea this much. How well it will work, though, is anybody's guess. Anyone who already owns a reader like Nook or Kindle will be buying most of their books direct, so this probably won't catch on. However, I've seen first hand how frustrating it is for some people to shop for books as gifts for heavy readers.... When that reader has a digital device. This could be the opportunity for those shoppers, and also for those with ereaders that don't have their own direct store.


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#4 S.K. Keogh

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Posted 08 June 2013 - 08:12 PM

This would be a helpful sale tool to have on hand for authors selling their books at book fairs, etc. There are those who want the physical book, but for those preferring the ebook, they could purchase one of these handy cards from the author. I like the idea. Hopefully it will grow.


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#5 Andrew Nelson

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Posted 08 June 2013 - 08:48 PM

I really like this concept. Definitely something I will continue to watch. I agree that it is a great idea for an author to have these available when they are doing signings / speakings.


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