But what if indie bookstores could profitably sell both ebooks and print books side by side? I recently learned about a retail ebook program by Enthrill which is designed to sell ebook gift cards alongside print books. Whether it catches on remains to be seen, but it is intriguing idea.
Merchandise ebooks where book lovers are, in major retail chains and book stores.
Ebook Gift Cards
EnthrillBooks specially designed ebook cards are a printed physical representation of a specific ebook title. The front of the card utilizes existing jacket art while the back has a description, author and publisher information, and download instructions for the consumer. Enthrill ebook cards are easy to use and work just like a gift card. Each card has a unique redemption code the reader enters online to download the ebook.
Display and Merchandising
Ebook cards are merchandised on beautiful displays specially designed to promote sales and discovery. Carefully crafted messaging draws the consumer's attention while providing clear instructions on the concept, device compatibility, and other program details.
Ebook cards also enable authors and publishers a unique way to bundle content. Create special offers by bundling by genre, author or series. Whether you are a publisher or retailer, Enthrill can work closely with you to create in-store solutions to suit your retail strategy.