I've seen a few tips floating around the internet, but I've discovered a few more through trial and error and thought I would share!
My first giveaway for DAMSELFLY netted almost 3000 entries. I goofed up with my current one, so I edited it to end earlier so I can put up a new one following all of the tips you see below. :)
The trick is to get enough entries in the first couple of days of being on the "Recently Listed" page to launch you high enough on the "Most Requested" list so that people can find you. I found that I got about 600 entries in the first two days of the giveaway being up. After that, it tapered down to about 10-30 entries per day while I floated around pages 3-12 of the "Most Requested" list. Since I had my giveaway up for about a month and a half, it creeped up to over 1k entries before it exploded over the last few days.
1. Submit your giveaway a good three days before your designated start date. Why? Because, even if it's approved AFTER your start date, it will still list by start date. So you could be miles down the "Recently listed" page when your giveaway finally appears and barely anyone will see it. I made this mistake with my current giveaway, and it really hurt my numbers.
2. If you're self-publishing, put that giveaway up as soon as you have a cover and description. Have it end when you're sure you will have ARCs ready to send. And again, these have to be physical copies. When I put together my schedule for my book, I purposefully got the cover done first so that I could get the maximum amount of exposure while I finished editing it.
3. Your blurb needs to be in your giveaway description, otherwise people will have to separately look up your book in order to see what the heck it's about. This is two steps for the person signing up for lots of giveaways and they don't have time for that.
4. I put ***Signed Copies*** into the top of my description and played around with it once to see if I could get more people to enter. I changed it to something like, ***Enter to win a signed copy of this retelling of Thumbelina*** and noticed that I got fewer entries after that, BUT more people added it to their "to-read" shelf. Just something to consider if you want to make sure your giveaway ends up with someone who really wants to read that sort of story.
5. When you set the dates for your giveaway, look ahead to see how many other titles are ENDING on the date you've picked for your end date. Why? Because the "Ending Soon" page is the default page people see when they look through the giveaways, and books are listed by start date, not title or author name. If you pick an end date that no one else has picked (or that one or two people have picked), your book will be at the top of the page that day and you'll get a lot more entries.
6. Tweak your blurb and cover if necessary. A giveaway is a great way to test whether or not these are working. If your book is intended to have mass appeal and you're barely getting any entries, something is wrong and you, as a self-publishing author, can fix it! I noticed that certain details on my cover were getting lost compared to other covers, so I spiffed it up a little and that helped a lot.
7. Don't give away a ton of copies unless you're okay with paying the money to print and mail the books and not getting a review in return. A giveaway isn't a great way to get reviews - it's just good for making people aware that your book exists. If you want reviews, sign up for Patchwork Press's Netgalley coop instead. You'll get more of them for less money.
Hope this helps! Anyone else have some tips?