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After FREE on Amazon, how do readers find second book?


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#1 jencantwell

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Posted 12 December 2013 - 01:39 PM

Hi all,

 

I've been very intrigued to read about the tactics for selling second+ ebooks in a series after capturing an audience by offering your first book for free. I am curious, though, about how the readers FIND that second book (which they need to pay for) once it's released. When it comes out does it appear on the individual's amazon page? Or is there some other way to market directly to the people who downloaded your first, free, book?

 

Thanks!



#2 Jean Oram

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Posted 12 December 2013 - 02:47 PM

In the back of your first book you can mention the second book is coming, add an excerpt, etc. so they know to watch for it. Once the book is released, add a link to the book's sales page in the back of the first one.

 

But the biggest thing is a mailing list. Use an email newsletter service provider so you don't have to worry about breaking spam laws--MailChimp, AWeber, and Constant Contact are some that provide free subscriptions for you for the first 2000 subscribers or so. (Double check that though.) Set that up on your website so people can opt in to your mailing list. Add a link in the back of your books so they can subscribe to get an email when the next book is released.

 

Amazon will also do things like suggest your book to those who downloaded the first one.

 

But no, there is no way to send an email (yourself) to everyone who got the first book. As well, people who download a free book don't always read it. You have to be out there!

 

Good luck.


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