We'd love to get a discussion going about using Facebook as a promotional tool...
We can see the value of using Facebook as a way to connect your Twitter and Goodreads account.... so in effect, reducing your total social media interaction to one platform that distributes content to two other social media platforms.
We also see the value in terms of finding and accessing book bloggers. There are many bloggers who seem to use their Facebook page as their exclusive community rather than blogger or Wordpress, etc. And we see the value of a coordinated effort by blog tour organizers who lead a coordinated "release" day blitz for their clients and the power of influencing sales by promoting one book across all the popular FB book blogger communities on the same "release" day.
We also think, like Twitter, it's a great way to find and network and connect with bloggers, communities and readers who would be interested in your book.
And we know that many of you are using FB to organize release parties as events.
That said, our books recently have received several well-placed posts by the admins of several promotional FB pages, targeting readers and books in our genre. Some of these FB pages have 20,000 followers or more... but we believe the "reach" of these posts resulted in minimal additional sales.
We are also aware that Facebook has changed how many followers see posts in their timeline, but we'd love to know more about this and or your experience FB's pre-change versus post-change in terms of Facebook and its reach to followers.