We see a lot of complaining by authors about FB pages being "worthless" because FB limits your reach unless you pay, but we don't think that's a) true b) the right way to view FB author pages... and we wonder what someone like you -- who seems to be using their FB author page effectively -- thinks about that common complaint.
Firstly a disclaimer - I am the pin up girl for slackers everywhere
I suck at social media. I blogged but never got any traction. I have a twitter account (linked to my FB page) and that's it as I find when you only check it once or twice a day you miss most things. I get a stupid number of hits on my website (a couple of thousand a month) and I should be targeting that better (it's on my to do list) but it nets me newsletter subscribers and I get the odd email through the page.
The FB page is easier for me, I try and post twice a week and that's about the extent of my social media activity. I suspect because I never engaged in "like" trading I have more genuine followers who actually read the random stuff I post. I value each and every person who takes the time to comment or send me messages. I read somewhere that you need 1,000 genuine fans to sell 10,000 books and that is my mantra. One by one I'm working on hitting that 1,000 - I'm not even close, but hey it's a goal!
So many authors are using their FB profiles now that as I said, it has become white noise. When each person has thousands of friends, how do you get seen? When you accept all friend requests it becomes meaningless. I have 3k friends and probably only interact with less than 100. I have far more engagement on my page as those are people who sought me out. I suspect many of the complaints about reach with pages is because of like trading and also competitions where you had to "like" to enter, but people don't follow the page.
Could I do more? Absolutely. I know authors who allocate 2-3 hours/day to social media. They are very successful, manage street teams, make the best seller lists and I admire them because I know they work damn hard. I simply don't have the time/energy to do that. For me the best thing I can do is keep writing. I'm a slow writer and its better to spend an hour writing than an hour on twitter. I'm never going to be a huge success but I am slowly carving out my niche.