Do you all realize there are literally thousands and thousands of FB groups that allow you -- an author -- to join and post a promotional post for your book?
We know that the big-name successful indie authors with street teams use their team members to help spread the word about their newest release by making release day posts on their behalf. This is beneficial because some -- but not the majority -- of these groups are for readers and/or readers/bloggers only. Not for authors.
BUT there is a staggering number of them that are open for anyone to join and post, and we wonder A) how many of you all realize this... and B) have you ever tried to post to more than say... 50 FB promo groups on your book's release day?
In about 4 hours, we're fairly certain we could come up with a list of over 2000 general book promo groups open to authors posting their promos, and probably 200 genre-specific ones for all of the major fiction genres (mystery, romance, sci-fi, fantasy, ya, etc) -- per each genre -- if we spent another 2 solid days trolling through all of them.
You all MUST know this -- because you all have been playing the FB game much longer -- so we wonder what's stopping you from running through these FB book promo groups and posting on every single one of them on your book's release day?
We know everyone is adverse to spam and spamming their promotions, but the majority of these book promo groups literally say..."Anything book related is welcome. Authors are free to join and promote their books."
It seems the only barrier of entry is the time it takes to join and become approved by the group. And the fact that at the end of the day, your FB profile will be a member of over 300 or more groups. But other than that... why not?
In addition, how do you determine how "popular" or active a group is when it cites 10,000+ members? How do you assess how many of those members are still choosing to receive notifications from the group? How would you determine whether or not it's a group worth joining -- just to post your book's promo on its release day.
Personally, we would go first for groups within our book's target genre that seem smaller (like 2000+ members and active with more than just promo posts from authors) -- but really, why limit it?