There's a lot of misrepresentation and misinterpretation and flat out anger circling the cyber world at Facebook regarding its "whispered" changes to the way organic promotional Page posts will be received by fans in their News Feeds.
Here is the actual statement from Facebook.
Right now, it will be extremely interesting to see if our own promotional Page posts -- which look nothing like the ones they are citing in this article -- continue to gain in organic reach in 2015, or if they start to flatline or decrease.
One of the main reasons people come to Facebook is to see what’s happening in their News Feeds. Our goal with News Feed has always been to show people the things they want to see. When people see content that’s relevant to them, they’re more likely to be engaged with News Feed, including stories from businesses.That’s why we often look to people on Facebook to tell us how we can improve. As part of an ongoing survey, we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.We dug further into the data to better understand this feedback. What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads. This may seem counterintuitive but it actually makes sense: News Feed has controls for the number of ads a person sees and for the quality of those ads (based on engagement, hiding ads, etc.), but those same controls haven’t been as closely monitored for promotional Page posts.
The following passage is the part that we believe is being misinterpreted. But before you make a judgment about whether or not you will be affected by these changes, GO to this article and actually look at the examples of organic posts that FB users say are "too promotional", and thus, Facebook is aiming to restrict them from appearing in fans' news feeds come 2015.
And then we ask you: how many ways are there to be 1000% more creative and interesting with your own promotional posts than the examples cited by Facebook as too promotional?
Beginning in January 2015, people will see less of this type of content in their News Feeds. As we’ve said before, News Feed is already a competitive place — as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.
Facebook is a game, just like the entire publishing industry -- it's all a game and it's ALWAYS change. Don't expect the game to stay the same. Change with it.