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Facebook's "Create Call to Action" Button


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#1 AQCrew

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Posted 15 December 2014 - 02:00 PM

Is anyone else seeing the new "CREATE CALL TO ACTION" button in your Facebook Fan Page?  It looks like you can choose from various choices of the type of action -- in our case -- SHOP NOW and then insert a website link.

 

Going to try it now...

 

Anyone else?



#2 AQCrew

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Posted 15 December 2014 - 02:02 PM

Okay, just tried to... linking to one of our current book's Amazon sales page.  The CREATE CALL-To-ACTION button converts into a SHOP NOW button that links to the page.  Facebook also now will track stats on the number of times some clicks on it.



#3 bigblackcat97

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Posted 15 December 2014 - 02:29 PM

OK this is fascinating. I had just noticed this myself and wondered what it meant... but hadn't done any experimenting.

 

Interesting b/c something that very recently changed on Rafflecopter is that you can no longer make "Liking" a Page an entry. They can "Visit" the page for an entry, but don't necessarily have to "Like it." 

 

Article covering the in's and out's of that here: http://blog.raffleco...policy-updates/

 

Will FB then get some sort of kickback, do you think, off of sales generated from click-throughs?


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#4 Darke

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Posted 15 December 2014 - 05:07 PM

Alas, I don't have one.  :unsure:


~I am neither an author nor a writer; I am a storyteller with good grammar.~

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#5 Guest_AWExley_*

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Posted 15 December 2014 - 06:35 PM

I don't have one either  :unsure:



#6 AQCrew

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Posted 15 December 2014 - 06:48 PM

Alas, I don't have one.  :unsure:

 

I don't have one either  :unsure:

 

Are you both logged into your Facebook Fan Pages?  Not as your profiles?

 

If so, then...hmmm, the plot thickens...



#7 AQCrew

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Posted 15 December 2014 - 06:52 PM

OK this is fascinating. I had just noticed this myself and wondered what it meant... but hadn't done any experimenting.

 

Interesting b/c something that very recently changed on Rafflecopter is that you can no longer make "Liking" a Page an entry. They can "Visit" the page for an entry, but don't necessarily have to "Like it." 

 

Article covering the in's and out's of that here: http://blog.raffleco...policy-updates/

 

Will FB then get some sort of kickback, do you think, off of sales generated from click-throughs?

 

Well, hello there, BBC.  Always nice to have you slinking out of your cave and into the forum ponds like a rare albino alligator in the wild.

 

Yeah, we heard that the crack down on requiring users to like a page to participate in giveaway contests, etc, was coming down the pike, and there it is:

 

 

 

You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.

 

And it's definitely a certainty that Facebook is moving towards becoming a commerce ecosystem.  It's just a matter or how faster they will do it, and which features they will be rolling out and when...



#8 Guest_AWExley_*

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Posted 15 December 2014 - 06:59 PM

Are you both logged into your Facebook Fan Pages?  Not as your profiles?

 

If so, then...hmmm, the plot thickens...

 

Yip, tried both and there's no "call to action" on my FB page regardless of whether I am using FB as my profile or as the page.

 

I think it's an American conspiracy. First neither Darke and I can access KU now you are flaunting your extra FB buttons...



#9 Darke

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Posted 15 December 2014 - 08:10 PM

Yip, tried both and there's no "call to action" on my FB page regardless of whether I am using FB as my profile or as the page.

 

I think it's an American conspiracy. First neither Darke and I can access KU now you are flaunting your extra FB buttons...

I agree. Nadda, no matter how I log on.  :humph:


It's a conspiracy against the Commonwealth countries.   :laugh:


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#10 Guest_AWExley_*

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Posted 15 December 2014 - 08:45 PM

It's a conspiracy against the Commonwealth countries.   :laugh:


Maybe they are jealous of William & Kate? ;)

#11 Darke

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Posted 15 December 2014 - 09:12 PM

Maybe they are jealous of William & Kate? ;)

Must be.  :biggrin:


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#12 bigblackcat97

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Posted 16 December 2014 - 11:42 AM

Well, hello there, BBC.  Always nice to have you slinking out of your cave and into the forum ponds like a rare albino alligator in the wild.

 

This is how I think of myself.

 

Maybe they're only trying out the CTA button on certain pages? Mine is pretty high traffic so there could be a test element involved.


"Establishing the accuracy of quotes found on the internet is extraordinarily difficult." - Jane Austen

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#13 AQCrew

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Posted 16 December 2014 - 01:00 PM

So nobody else with a Facebook Fan Page is seeing this CREATE CALL-TO-ACTION button?

 

It's located in the cover banner, at the bottom of the right-hand corner.

 

It's also only visible while you're logged in to Facebook, so we are assuming it IS visible to others as well, but only to FB users who are viewing the page while logged in.  

 

When we log out, we don't see it showing publicly on our author fan page.



#14 Darke

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Posted 16 December 2014 - 01:12 PM

So nobody else with a Facebook Fan Page is seeing this CREATE CALL-TO-ACTION button?

 

It's located in the cover banner, at the bottom of the right-hand corner.

 

It's also only visible while you're logged in to Facebook, so we are assuming it IS visible to others as well, but only to FB users who are viewing the page while logged in.  

 

When we log out, we don't see it showing publicly on our author fan page.

Nope. Don't see it at all. 


~I am neither an author nor a writer; I am a storyteller with good grammar.~

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#15 Jeanne

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Posted 16 December 2014 - 01:40 PM

Okay, just checked. No "Call to Action" button in the lower right-hand corner of my banner page.

 

But I do have this weird thing that says my page is in the "Community" category. FB offers sort of a non-explanation. Anyone know what this means and if the page should be categorized as something else?

 

Jeanne



#16 J. Lea Lopez

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Posted 16 December 2014 - 02:46 PM

So nobody else with a Facebook Fan Page is seeing this CREATE CALL-TO-ACTION button?

It's located in the cover banner, at the bottom of the right-hand corner.

It's also only visible while you're logged in to Facebook, so we are assuming it IS visible to others as well, but only to FB users who are viewing the page while logged in.

When we log out, we don't see it showing publicly on our author fan page.


Nope. I don't have it. It's probably something that's being rolled out in waves, just like they did with the new timeline. Every day a new chunk of people would get it.

#17 Darke

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Posted 16 December 2014 - 03:35 PM

IT'S A CONSPIRACY! 


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#18 J. Lea Lopez

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Posted 19 December 2014 - 02:42 PM

Looks like it is a gradual rollout. https://www.facebook...o-action-button




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