OK this is fascinating. I had just noticed this myself and wondered what it meant... but hadn't done any experimenting.
Interesting b/c something that very recently changed on Rafflecopter is that you can no longer make "Liking" a Page an entry. They can "Visit" the page for an entry, but don't necessarily have to "Like it."
Article covering the in's and out's of that here: http://blog.raffleco...policy-updates/
Will FB then get some sort of kickback, do you think, off of sales generated from click-throughs?
Well, hello there, BBC. Always nice to have you slinking out of your cave and into the forum ponds like a rare albino alligator in the wild.
Yeah, we heard that the crack down on requiring users to like a page to participate in giveaway contests, etc, was coming down the pike, and there it is:
You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.
And it's definitely a certainty that Facebook is moving towards becoming a commerce ecosystem. It's just a matter or how faster they will do it, and which features they will be rolling out and when...