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Inspirational Holiday Article about an Author Selling "Knock Knock" joke books

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#1 AQCrew



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Posted 23 December 2014 - 10:50 AM



Really, how can you be anything but impressed and warmed by the pure simplicity of this idea -- and its staggering success.  * it should be noted this is for paperbacks, not ebooks: http://www.amazon.com/dp/0800788222



It sounds like the usual setup for a knock-knock joke: Who is the best-selling author on all of Amazon.com this holiday season? Rob Elliott. Rob Elliott who?


Yet it's no laughing matter for Rob Teigen, a father of five in Grand Rapids, Michigan who, under the pen name Rob Elliott, currently owns the No. 1 and No. 2 spots on Amazon.com’s best-selling book list, outpacing such hits as "Unbroken" and the latest from Bill O'Reilly.




"Laugh-Out-Loud Jokes for Kids," his top-seller, has sold more than 385,000 copies overall, with 90,000 this year alone, according to Nielsen BookScan, which tracks approximately 80 percent of U.S. book sales. About 70 percent those sales came via Amazon over the holiday season, Tiegen said.


#2 Jean Oram

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Posted 23 December 2014 - 10:58 AM

I saw it in the top 100 and was like: damn. I could have done that. LOL. Brilliant.

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#3 AQCrew



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Posted 23 December 2014 - 11:52 AM

yeah, the reason why we put it in the Author & Book Promo Forum is because it's imporant to note how the success of this book is tied around the holiday season and gift giving.  It's very unlikely that this book would be this popular without finding its "niche" -- it also helps that all the major PR outlets are picking it up as "holiday" stories, and probably do that every year.


But you have to start somewhere, and you have to understand that everything has a niche.  It's very rare for a book to sell great -- all year around and certainly not to all people equally.

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