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Are Facebook author pages still worth it now that Facebook is killing organic reaches?


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#21 Andrea Lambert

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Posted 06 February 2016 - 08:03 AM

My mentor from the CalArts MFA program told me that in Los Angeles, having an author page was considered tacky and wasn't really done. No shade to those who do it, I was just told not to. My mentor told me to just network with my personal Facebook page and friend fans there. I do this, and have bene doing for several years now. It has always worked out fine.

 

That way I don't have to pay to boost posts, now that Facebook controls how many people see your page post if you don't boost them. I use my Facebook mostly professionally, to post links to things I've recently had published so that all of my friends can read them. And if someone I don't know who's only read my books sees a picture of my cat in a dress or my grandma or me vacationing in Palm Springs I don't sweat it, it's just Facebook. Sometimes the personal touch is nice, people feel like they know you more than if you're just always trying to sell books to them.

 

I don't know if this approach works for everyone. You may have a desire to keep your private life separate. I don't care about that, the writing comes first. I would rather not pay to boost posts. 


Website: https://andreaklambert.com
 
Twitter: https://twitter.com/AndreaLamber

 

GoodReads Author bio: https://www.goodread....Andrea_Lambert

 

Amazon author bio: https://www.amazon.c...ine_cont_book_1
 
JET SET DESOLATE from Future Fiction London on Amazon: http://www.amazon.co...t/dp/0578016257

 

LORAZEPAM & THE VALLEY OF SKIN: EXTRAPOLATIONS ON LOS ANGELES from valeveil: http://www.valeveil.se/posts/196
 

HAUNTING MUSES from Bedazzled Ink on Amazon: http://www.amazon.co...e/dp/194383752X

 

WRITING THE WALLS DOWN: A CONVERGENCE OF LGBTQ VOICES from Trans-Genre Press: http://trans-genre.n...the-walls-down/
 
THE L.A. TELEPHONE BOOK, VOL. 1 from ARRAS.NET: http://www.arras.net/?page_id=658

 

 


#22 Darke

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Posted 06 February 2016 - 08:08 AM

I'm still thinking about deleting it.


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#23 stormydawn

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Posted 06 February 2016 - 08:20 AM

I deleted my facebook a long time ago. Took too much of my time which I could of used to be writing something. 

 

Although, I'm still trying to go traditional publishing... for now... if I go e-publishing though, I'll probably start some type of page to help with the advertising. Though, I do have twitter, so I might just stick to that, simple and no drama. 


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#24 K_Claremont

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Posted 01 August 2016 - 10:31 AM

Sorry to resurrect this thread, but I recently returned from a long hiatus (had to get a degree), and I've been re-evaluating my own strategy, which includes how I use Facebook.

I discovered what many have discovered: original content works. However, I did notice this: the semi-recent changes took a huge chunk out of my visibility if any of my posts looked like "sales" posts to Facebook.  Even when I shared it to my personal page, or just did an original post to advertise on my personal page, I found the reach was not I had hoped.  I asked my friends directly in a separate post (that contained no keywords to flag it), and suddenly a bunch of people were like, "I never see you advertise for your book."  Only if I messaged them directly (like when I contacted some of my beta readers and slipped them the coupon code for a free book) did they see anything.  (Likewise, I do not see many advertisement posts from small businesses or indie communities I follow.)

 

I am currently testing other features of Facebook that don't require me to pay their ridiculous advertisement fees: tagging my page with interests (it's somewhere in settings), and using the "Offer" post creator.  It has made a slight difference.  I have yet to encourage people to adjust their "follow" settings, mostly because my spouse has all of my posts on priority (he is the best!), and he STILL doesn't see the advertisements, just like I don't always see all of his posts.

Granted, my Facebook likes are low, on account of me putting a lot of the "brand myself!" work on hiatus, but I do check my numbers, and I do check my reach.

 

I am leaning toward keeping it, but not spending valuable time on it.  Facebook is a huge platform, but if you are spending your time on there instead of a platform that fits the original content you create, I would just have everything auto-forwarded.  Let it be the portal that leads FB users to your home base, but focus your energy on the blog you enjoy the most.  FB is about stolen memes from Twitter and Tumblr, cute pictures of your friends' kids, and under-researched political posts, mostly.  That is not always the platform that works for creative folks like us, and with us having to play a guessing game with algorithms, it's not the most efficient when we can use platforms that don't involve so many invisible-to-us variables.


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#25 Andrea Lambert

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Posted 17 September 2016 - 05:45 AM

I would disagree about Facebook not being important for writers. I mean clearly don't spent all your time on it so you're not writing but that goes for the whole wonderful Internet in general, for all that it's essential for the platform-building that will lead people to read your books.

 

When you use your personal Facebook only and don't have an author page a whole hell of a lot more people see your posts plus it's free. I often post things I've just had published on the Internet. As my Facebook friends are is an audience of people who know me they are more likely to read and comment and they do.

 

Another way in which Facebook is extremely useful for writers is as a way to network with other writers and editors by friending them and commenting nicely on each other's posts. Whether or not you ever actually meet them at AWP or something isn't important. They may read your work, publish you, or edit your work for free. A lot of my publications nowadays come from editors on Facebook chatting with me and either requesting something or me pitching something in the chat. You can't do that with an author page.

 

Another thing. Asking people to like your author page is actually really annoying. I get it all the time on Twitter. I usually don't. I love Facebook friending authors I read, admire, or interact with on Twitter though. It's the personal touch that counts. Pure self-promotion is a turn-off.


Website: https://andreaklambert.com
 
Twitter: https://twitter.com/AndreaLamber

 

GoodReads Author bio: https://www.goodread....Andrea_Lambert

 

Amazon author bio: https://www.amazon.c...ine_cont_book_1
 
JET SET DESOLATE from Future Fiction London on Amazon: http://www.amazon.co...t/dp/0578016257

 

LORAZEPAM & THE VALLEY OF SKIN: EXTRAPOLATIONS ON LOS ANGELES from valeveil: http://www.valeveil.se/posts/196
 

HAUNTING MUSES from Bedazzled Ink on Amazon: http://www.amazon.co...e/dp/194383752X

 

WRITING THE WALLS DOWN: A CONVERGENCE OF LGBTQ VOICES from Trans-Genre Press: http://trans-genre.n...the-walls-down/
 
THE L.A. TELEPHONE BOOK, VOL. 1 from ARRAS.NET: http://www.arras.net/?page_id=658

 

 


#26 Litgal

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    In between I became a "hybrid" as part of a group of six authors involved in a high concept novel-in-six-parts called "A Day of Fire" which released in November of 2014. The book, "A Day of Fire," tells the story of the final days of the doomed city of Pompeii in a way you've never read it before.

Posted 17 September 2016 - 12:53 PM

Since the topic has been resurrected. I would say my facebook pages (I have one per book, plus an author page) continue to work for me. I particularly like FB events. Did a 6 month anniversary party for my last release a few months back and it a) was a fantastic way to connect with readers b) moved the needle without a doubt not only for me but via cross-pollination for the 7 special guests I hosted during the event.


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#27 Tom Preece

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Posted 29 May 2017 - 12:50 PM

Since I've published my novel https://www.amazon.c...st lost warrior I've had a very interesting experience regarding reach.  As of the date of publication I had a reach of about 500 folks for anything that I published on the book's page.  I boosted two posts investing a combined total of $35.  Have reached 556 people as a result of the boosts.

 

One of those posts was however artful enough that it has a reach of over 1700 people.  (Edit: overnight this increased to 2570)I achieved that by creating Memorial Day post illustrated by a quotation from my novel.

 

My novel is of course about war and warriors so the fit with memorial day is pretty apt.  I have boosted it somewhat by deliberately sharing the Memorial Day post with specific friends and groups that I thought would be responsive to it.  The book page tags the folks who have liked the Memorial Day posts.  It shows me if these folks have already liked the page, have been invited to like it, and suggests who has like the post that I can now invite to like the page.

 

To help this be specific, here is the book page where you can see the Memorial Day post: https://www.facebook.../?ref=bookmarks



#28 Litgal

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    In between I became a "hybrid" as part of a group of six authors involved in a high concept novel-in-six-parts called "A Day of Fire" which released in November of 2014. The book, "A Day of Fire," tells the story of the final days of the doomed city of Pompeii in a way you've never read it before.

Posted 29 May 2017 - 01:00 PM

Since I've published my novel https://www.amazon.c...st lost warrior I've had a very interesting experience regarding reach.  As of the date of publication I had a reach of about 500 folks for anything that I published on the book's page.  I boosted two posts investing a combined total of $35.  Have reached 556 people as a result of the boosts.

 

One of those posts was however artful enough that it has a reach of over 1700 people.  I achieved that by creating Memorial Day post illustrated by a quotation from my novel.

 

My novel is of course about war and warriors so the fit with memorial day is pretty apt.  I have boosted it somewhat by deliberately sharing the Memorial Day post with specific friends and groups that I thought would be responsive to it.  The book page tags the folks who have liked the Memorial Day posts.  It shows me if these folks have already liked the page, have been invited to like it, and suggests who has like the post that I can now invite to like the page.

 

To help this be specific, here is the book page where you can see the Memorial Day post: https://www.facebook.../?ref=bookmarks

Nice post!!! I have now reached 1000+ on certain posts, without promoting them. I think it takes a while to know what your followers like but sometimes you just hit it!


Lit. (aka Sophie Perinot)

#29 Tom Preece

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Posted 31 May 2017 - 12:04 PM

The number continues to grow 2807 as of this morning, 5/31, 2017



#30 Tom Preece

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Posted 14 July 2017 - 12:01 AM

More stuff.  I know this may be peculiar to me writing about Vietnam Vets when there are large established paqes for Vietnam Vets.  Maybe more importantly there is a market here that the traditional publishing world will only play scant attention to.  During the last week I published a photo of myself in Vietnam on several groups catering to that audience. With no boost I reached about 2000 folks.  What I added to the image was the text: 

 

If your dreams are haunted by memories like this, you're going to want to read this book. http://tinyurl.com/T...st-Lost-Warrior

 

I couldn't figure out how to past in the image, but here is a link to the Book page where  you can see it:

 

https://www.facebook...astLostWarrior/



#31 mwsinclair

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Posted 14 July 2017 - 08:45 AM

Thanks for sharing that, Tom.






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