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Experience with Goodreads Giveaways?


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#1 authorjanebnight

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Posted 22 September 2015 - 07:23 PM

Hello. I have a few questions about Goodreads giveaways as a marketing tactic. I have 9 books out and I feel like it is time to expand my marketing a bit but I have some concerns.
1) Is it better to do giveaways of just released books or older books that have stopped selling to try to renew interest?
2) If you are using createspace do you usually order the books and have them sent to your residence and then mail them out to winners or do you ship them direct from createspace?
3) Are there any precautions you can/should take if you are sending books out to readers directly. I write under a pen name and am a bit uneasy about having my real name and return address on the package label but at same time I would want to know if sent item was undeliverable.
4)If you send them from home do you usually include a personalized note?
5)Is it better to post a giveaway for a single copy or multiple (again assuming the goal is publicity more than just reviews)?
6)Is there an ideal length of time to set for the giveaway. I have seen some that are posted as new but expire in 7 days while others don't expire for 30. 
 
Thanks for any info you can provide and I would love to hear about your experiences using this as a marketing tool


#2 mwsinclair

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Posted 24 September 2015 - 12:07 PM

I can't answer all the questions, but I'll say what I can. I've sent the books direct from CreateSpace.

 

I've done multiple and I've done single; I haven't noticed any significant difference.



#3 authorjanebnight

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Posted 25 September 2015 - 11:26 PM

Thanks. I am going to experiment and see what happens.

#4 Litgal

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Posted 26 September 2015 - 12:49 PM

TIMING:  I can only speak from my personal experience. Generally publishers do their goodread giveaways BEFORE release--the reason is simple, they want reviews posted before the book drops so that lots of people will add the book to their TBR list and will be anticipating it. Sometimes they do a second round immediately after drop. 

RETURN ADDRESS: if you don't already have one I suggest you rent a PO box at the nearest post office. This will give you the distance you seek in sending things out and also in receiving them. I use mine professionally and find it works well.


Lit. (aka Sophie Perinot)




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