I don't know if this is the right place for this, but if it isn't please point me to the right forum.
So, I have a friend who is considering self-publishing his book and he was wondering if the genre of his book was right for self-publishing? I know some genres lend themselves better to self-publishing (like romance) than others due to various factors. Anyway, he wrote a NA Urban Fantasy with a LGBT romance with the creature of choice being vampires. He knows vampires are oversaturated when it comes to traditional publishing but he's wondering if it's the same with self-publishing? Any pieces of advice from anyone who has self-published Urban Fantasy?