But the article states: No one expects Barnes & Noble to disappear overnight. The worry is that it might slowly wither as more readers embrace e-books.
We actually are going to tell you know that we think B & N is going to implode overnight. And we think it's going to happen late this year.
People are speculating that the company will be forced to eventually break up into two different companies -- its bricks and mortar retail business versus its NOOK ereader business.
And indeed, If it is forced to sell its NOOk e-reader assets, we believe that will be the end of B&N. Many, many, many peope don't agree with that apocalyptic predication, but we're sticking by it.
And really, we simply want to bring it to the attention of everyone, so there's not shock and dismay when it does happen. There's a lot of angst -- and even anger -- behind many of the discussions, blogs, and articles about traditional publishing versus e-publishing.
We think that the only emotion that valid when discussing traditional versus e-publishing is awareness -- and an open-minded willingness to govern yourself accordingly in the wake of massive change.
Which means, if you are seeking a traditional publishing deal (or you're seeking one out), realize that your publishing date is going to be slated for 2013, 2014, 2015 once you make a sale -- so your "published" books are going to be mainly e-book sales at that point into the future.
So understand what that means and how you plan to harness the marketing & sales power of your publisher to drive ebook sales for your book. And make sure your publisher understands how they plan to do that as well.
Conversely, if you're considering going it alone and diving into the e-publishing ocean: ditto -- because you have now chosen to be your own publisher and your own marketing and sales tour de force. Which means you -- and you alone -- are responsible for driving the ebook sales of your book.