Please welcome Jacqui Jacoby to the blog today!
With my book coming out I started to Google “launch parties” and everything I found dealt with large venues that were rented and inviting the businesses in town with the town’s officials. It was all about sales and presence.
And that is not what I wanted. I didn’t want an “event”. I wanted a celebration with my close friends and family of what I had accomplished.
I took the concept of”launch party” and I pulled it into an intimate setting and started planning what I saw as the perfect way to celebrate years of hard work.
Invitations were done word of mouth and by Facebook.Nothing fancy.
Food was planned; just a cake and ice cream with a variety of beverages.For the cake, it took three calls in town to find a baker who could make one with a photographic image on it instead of mere icing.
Suggested decorations for the venue:
About six or eight small place cards set around the room with character facts. In my case “Jaime doesn’t like chocolate” (above) and “Stephen doesn’t listen to anything produced after 1979.”
· A playlist that represents your book playing softly in the background. For us, it was Stephen’s classic rock.
· Recipe cards might be featured.One recipe that works for him, one for her. I made the Sangria that Jaime loves and served it in cups the color that matched the cover of the book. Guests took the cards home.
· 8.5X11 covers of the book displayed in acrylic frames.Not only for this book, but others, if you have them. I put them around the room with a note on two: “Ask Me about My Next Book.” It was a great conversation starter.
· A couple of disposable cameras for guests to use to capture spontaneity.
Balloon bouquets, steamers, silk rose petals here and there. Things that say “party”.
Most important: Your new release displayed. Stacks standing next to one that stands alone and strong.
Keep a pen handy if someone wants a copy autographed. We sold ours at cost to our friends and family.
A Launch Party doesn’t have to be an official occasion to promote name and sales. Sometimes it can be a mere celebration of this wonderful thing you worked so hard to achieve. Let your family be there with you. Have your friends come and see why you were always so busy. And have fun. In the end, that’s all it is about sometimes!!
Award winning author, Jacqui Jacoby
lives and writes in the beauty of the Valley of the Sun. Currently adjusting to her new digs, Jacqui is a self proclaimed, self–defense hobbyist. Having studied martial arts for numerous years she retired in 2006 from the sport.
She is a working Mom, whose career includes writing books, teaching online and live workshops and penning short non–fiction. She can be reached via her website.
The more she wanted out, the more they dragged her back in!
Daughter to murdered CIA officers, niece to a deputy director, Jaime Walsh has never known life outside the world of espionage. Until a high-action case in Buenos Aires leaves her gutted. Physically, emotionally…and professionally.
She’d planned for her long-overdue vacation to be a time to rest and reassess. With her longtime partner Stephen not far behind, it’s a tropical paradise away from work. A paradise where boundaries will be tested.
From their training days, Stephen Reid has watched Jaime kick ass while performing what has become his second job—watching her back. But now his feelings have grown.
As best friends look at each other in a new light, they like what they see. And Jaime dreams of a new life outside “the company”.
Except someone from their past won’t be satisfied until Jaime and the man she loves are hunted to the brink of death. Now Jaime must find the strength to trust her heart and let go of her fear. Before she loses everything…
Jacqui's book is a fun read! I really enjoyed the combination of suspense, action and romance!
Any tips to add for a fun launch party?