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Smashword's CEO Mark Coker's Official List

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#1 AQCrew



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Posted 11 April 2011 - 12:09 PM

On Smashwords.com's, How to Publish on Smashwords page, CEO Mark Coker's offers both Do-It-Yourself (DIY) guidance in the form of his free Smashwords Style Guide, or you can email them via list@smashwords.com to request "Mark's List" of low-cost Smashwords ebook formatters and cover designers.

The automated reply is listed below; great reference resource for those of you who may be interested in e-pubbing through Smashwords, but don't want to go it alone.

******** MARK’S LIST ********

Independent Smashwords Service Providers - Ebook Formatting and Ebook Covers

Updated March 19, 2011

The following Smashwords authors provide Smashwords formatting or
cover design services to fellow authors. Smashwords makes this list
available to Smashwords authors as a courtesy. We do not collect a
referral fee or commission, and cannot warrant the quality of their

Please note that by hiring someone, Smashwords will not provide you
preferential treatment when it comes to fast tracking for the Premium
Catalog or customer service. You’re hiring the contractor, not

Please pay the service provider in advance via PayPal.

Feel free to report your experiences (positive or otherwise) back to
Mark Coker at Smashwords at mc@smashwords.com The service providers
may also report back to Mark, so please be professional and follow the
instructions in this document.

To expedite communications with your chosen service provider, add them
to your email system’s white list so their reply emails don’t go into
your spam folder.


Before contacting a formatting service provider, review the Smashwords
Style Guide at http://smashwords.com/b/52 to set expectations
appropriately and learn how ebook formatting is different from print
formatting (ebooks cannot and should not look like a facsimile of the
print book, for example).

We encourage all authors to do their own formatting if they’re able,
rather than hiring someone. If you don’t have the time, skills or
patience to carefully follow the Style Guide, then hire one of these

Novels and straight narrative are the easiest to format, and they
produce the highest quality ebooks at Smashwords. Some formatters may
charge more for non-fiction, images and linked Tables of Contents due
to greater complexity.

Email your chosen provider your complete manuscript as a Word
document, and ask them to estimate the corresponding fee.

Most formatters will assure your placement in the Smashwords Premium
Catalog. Learn about the review process and requirements at

Remember, formatting doesn’t equal copy editing. Formatters do not
perform editing, copyediting or proofreading because it is not their
responsibility. If your book is filled with gross typographic errors,
we will not accept it into the Premium Catalog, even if the formatting
is beautiful.

Do not ask the formatter to upload your file for you. It is your
responsibility to upload the file to Smashwords. It’s important you
learn how to use the Smashwords platform so you can complete other
requirements for inclusion in the Premium Catalog outlined at
http://smashwords.com/distribution (such as a proper cover image; for
Apple/Sony, an ISBN attached via the Dashboard’s ISBN Manager page;
for Apple, you must manually opt in to their channel in your
Dashboard’s Channel Manager).

It can take up to a week (or longer) before a new book is manually
reviewed and approved for the Premium Catalog. It then takes anywhere
from one day to to a couple weeks for our retailers to integrate your
book into their store.

If Smashwords changes its formatting requirements in the future, and
your ebook is later removed from the Premium Catalog because it
requires further formatting modification, it is NOT the responsibility
of the formatter or Smashwords to revise your book for you.



Pat Rosier
66 Ames St Paekakariki 5034
New Zealand
04 292 8108
021 125 4398

$30 hr. US. I am efficient and fast. I use Word 2004 for mac, which
is fine with .doc files from any computer. Not worth the money to
upgrade to a later version of Word. I haven't yet had any problem
reading any file.


Lucinda Campbell
Pricing based on word count. Starts at $10.00 for short stories and
$25.00 for novels under 100K. Pricing varies depending on inclusion of
photos/artwork etc. and how extensive the TOC is. Please contact:
lkcampbell@lkcampbell.com for a firm estimate of price and turnaround


Anne-Sophie Gomez (fluent in French and English; accepts payment in US
dollars for American clients and Euros for European clients)

Mon tarif est de $30/heure ou 20€/heure. J'aime l'idée de travailler
avec des auteurs du monde entier. Envoyez-moi par mail votre document
Word et je vous transmettrai un devis/estimation du coût. Je suis à
l'aise aussi bien en anglais qu'en français, ma langue maternelle.
Contact : anne-sophie-gomez@wanadoo.fr

I charge $30 per hour, or 20 €/hour, and look forward to serving
clients worldwide. If you email me your Word document, I can provide
a cost estimate in advance. I'm fluent in English and French.
Contact me at anne-sophie-gomez@wanadoo.fr


Shelley Glasow Schadowsky, goodlifeguide@cox.net

Standard ebooks - $50
Unlimited words, hyperlinks and revisions! Cover, author and glyph
image from .doc(x) files.
Premium ebooks - $100
“Standard” plus unlimited images, footnotes and .PDF/most exports.
Guaranteed Premium Catalog.


Miss Mae
$15 for shorts up to 5000 words, $40 up to 100k. Romance,
inspirational, mystery, children’s. No horror or erotic. References
provided. missmaesite@gmail.com


Fictionworks - $75 for up to 100,000 words, fiction only.
http://www.fictionwo...kformatting.htm ray@fictionworks.com


The people listed below design ebook cover images.

Please note that these rates are extremely low. For such a low rate,
it is unfair to ask for multiple revisions of your cover. If you
expect multiple revisions, then it is only fair to volunteer pay the
provider more for their services, and you should settle this upfront
with the designer. Their time is valuable - please respect it.


Katrina Joyner, $30 per cover
Portfolio: http://spearcarrier.daportfolio.com
To: "Katrina "Death" Joyner" <death@apocalypsewriters.com>
Has completed several projects for Smashwords authors.


Rita Toews, $30 per cover


Joleene Naylor
Portfolio: http://coverart.joleenenaylor.com
I have my own stock photography. Easy covers - like photographs or
simple art work - would be $30.00 but for a lot of original art work
it would run higher.
Visit me at: http://www.JoleeneNaylor.com
Jolene wrote this ebook on how to design low cost ebook covers:


Laura Shinn
Author/Book Cover Designer
I charge $50 per cover and I offer up to 3 changes on the final.
Visit My Cover Designs page: http://bit.ly/fvTdPH


Donna (Champagne) Casey
Smashwords author page: https://www.smashwor.../view/whitedove

$35.00 per cover. Sample cover: http://smashwords.com/b/8455
More of her work on these two sites: http://digitaldonna.com


Persia Walker, $75 per cover
Author/Book Cover Designer
Fee includes up to 3 changes on the final. Portfolio
at http://gentlepenedit...s.com/portfolio
or http://smashwords.com/b/13584 and http://smashwords.com/b/6328


Jeremy Taylor (GB)
Author, photographer, ebook cover designer
Price: Between $30 and $40.


Judy Bullard jubu@cox.net
10 years experience in designing romance covers, mysteries and children's books.

$100 per cover, providing any graphics needed to best suit your needs.

Portfolio: http://jaebeecreatio...om/samples.html


Cal Sharp cal@calsharp.com
Starts at $40 with client-provided photos or other artwork. Can
create artwork if needed at additional cost. Proofs provided.
Portfolio: http://bit.ly/gQ877D


Renee Barratt

$35-50 per cover plus the cost of stock images
20+ years of experience
Promo links to your Smashwords book page on my site and my FB page included


Miss Mae

$35 per romance, inspirational, mystery, children’s cover. No horror or erotic.

Jennifer FitzGerald - thejenniferfitzgerald@gmail.com
$25-$30 per cover not including any images I may have to purchase
rights to use. Clients receive listing in my portfolio with link back
to your Smashwords book page.


Know an author who's not on Smashwords? Please help spread the word about

Please tell a friend about Smashwords!

Smashwords Resources:

Frequently Asked Questions (a must-read for all authors, includes glossary
of ebook publishing terms):

Premium Catalog Requirements (how to fast-track your book) for the Premium

Smashwords Style Guide (how to format your book):

Smashwords Dashboard (this is where you control all aspects of your book):

ISBN Manager (attach ISBN to your book, required by Apple, Sony, Borders):

Channel Manager (opt in to Apple here):

Other helpful links:

Smashwords Blog: http://blog.smashwords.com
Follow Mark Coker on Twitter: http://twitter.com/markcoker
Friend Mark on Facebook: http://facebook.com/markcoker
Read Mark's site updates: http://smashwords.com/about/beta

#2 Erik Martin

Erik Martin

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  • Publishing Experience:Thus far I have only had a few short items published. One was in Frontier Tales #12, online magazine, and another in 'A Year in Ink IV' a print anthology. I have also published 4 short stories on Smashwords and Kindle (two of which were the above published stories).

Posted 15 April 2011 - 12:43 AM

Thanks Mark, there's a lot of good info here. I'll be taking a look at some of the cover artists.

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